Selling safety in the fight against wildfires

By Alina Selyukh|Darian Woods|Cooper Katz McKim|Kate Concannon
CHINO HILLS, CA - OCTOBER 27: Flames rise near homes during the Blue Ridge Fire on October 27, 2020 in Chino Hills, California. More than 8,200 wildfires have burned across a record 4 million-plus acres so far this year. (Photo by David McNew/Getty Images) David McNew/Getty Images David McNew/Getty Images

Wildfires are becoming more frequent and serious due to human-caused climate change. This is prompting a new industry focused on residential wildfire preparedness. Today, we consider the new technology addressing wildfire risk and the cost of protecting yourself.

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